SALE

SALE / beach wear & dresses

SALE / beach wear & dresses

SALE / Swimwear

SALE / Swimwear

SALE / Clothing

SALE / Clothing

SAMPLE SALE

SAMPLE SALE

The Journal / Conscious & Chic
Designer Julia Grace Makes Waves at Miami Swim Week 2026 with the Schmidt Ocean Institute & Smart SwimSuits collaboration

Designer Julia Grace Makes Waves at Miami Swim Week 2026 with the Schmidt Ocean Institute & Smart SwimSuits collaboration

|Julia Grace
Lead Designer Julia Grace debuted its ocean-inspired collection, created in partnership with Smart SwimSuits brand & the Schmidt Ocean Institute, at Miami Swim Week 2026 — blending swimwear design with...
Why Coral Reefs Matter — and Why a Swimwear Brand Cares So Much

Why Coral Reefs Matter — and Why a Swimwear Brand Cares So Much

|Anastasia Hanicotte
We're a swimwear brand, so the ocean isn't just our inspiration — it's the reason we exist. And no part of the ocean is more alive, more beautiful, or more...
The True Cost of a $15 Bikini: What Cheap Swimwear Really Costs You (and the Ocean)

The True Cost of a $15 Bikini: What Cheap Swimwear Really Costs You (and the Ocean)

|Anastasia Hanicotte
We've all seen them: bikinis for the price of a sandwich, flooding our social feeds every summer. The photos look great. The price looks even better. So what's the catch?...